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Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.
Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York
Jim thinks Google has lost focus as it struggles to shake off the narrative that it's lagging in the AI race. With all these things lining up against Google, Jim has been becoming increasingly wary of the stock. Even though Alphabet stock keeps getting dinged for AI misses, Bernstein analysts "don't subscribe to the generative AI risk to Google Search" for now. At the Club, we believe Google's AI chatbot Gemini could be competitive in attracting users, but the advertising opportunity may not be the same. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.
Persons: Jim Cramer, Sundar Pichai, Pichai, Jim, Google, Bard, Gemini —, , Axel Springer, they're, Bernstein, playbook, Meta, haven't, Jim Cramer's Organizations: Google, Apple, Microsoft, Nvidia, Tesla, The Club, Politico, U.S, Club, NFL, YouTube, National Football League, Management, Sunday, Meta, Walmart, CNBC, Future Publishing, Getty Locations: U.S
In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailGoogle's biggest fiasco was taking over NFL Sunday Ticket, says Jim Cramer'Mad Money' host Jim Cramer looks at stocks of Alphabet and Apple and what's driving both the companies right now.
Persons: Jim Cramer Organizations: NFL Sunday
CNBC's Jim Cramer on Tuesday told investors he'd like to see more transparency about Google-parent Alphabet 's various ventures, saying a more streamlined approach to businesses would help the stock. Competition for AI products is already stiff, and investors worried Alphabet's AI blunders will put its search business at risk. He also said he's unhappy with the way the company carried out the NFL Sunday Ticket package, saying Alphabet didn't take advantage of huge advertising opportunities. To Cramer, Alphabet should follow Apple 's lead by cutting projects that may no longer be effective. Cramer said Apple was "embracing efficiency" with this decision, perhaps allowing the iPhone maker to put more resources towards generative AI.
Persons: CNBC's Jim Cramer, Cramer, he's, Apple Organizations: Google, NFL, Apple, Bloomberg, CNBC
YouTube stars help NFL bring in more viewers, league says
  + stars: | 2024-02-09 | by ( Zach Vallese | ) www.cnbc.com   time to read: +3 min
YouTube bet big on the NFL to boost its subscriber base, and content creators have been key to that push. After YouTube committed $2 billion per year to secure the rights to NFL Sunday Ticket, YouTube TV grew from 5 million subscribers in 2022 to more than 8 million this year. Enlisting some of YouTube's top creators to promote NFL Sunday Ticket helped drive engagement among tens of millions of users, the league said. A subscription to YouTube TV costs $73 per month, with an additional annual fee of $349 for access to NFL Sunday Ticket. YouTube TV enlisted familiar YouTube stars including lifestyle creators, vloggers and sports creators to attract new audiences to the NFL.
Persons: Christian Oestlien, Sean Evans —, Ian Trombetta, Nielsen, Tom Rogers, Rogers, Sundar Pichai Organizations: YouTube, NFL, NFL Sunday, Netflix, Disney, Nielsen Locations: U.S
It will be easy to watch the Super Bowl, but many NFL games are out of fans' reach. But for many NFL fans, particularly those who live in a different state than the team they root for, watching football is rarely so easy. YouTube TV also provided access to a few Sunday afternoon Packers games on Fox. But several Packers games fell outside the NFL's regional coverage map , often leaving me with no choice but to watch Daniel Jones and the New York Giants. Yes, I had access to NFL Redzone through YouTube TV, but that just provided me with occasional peeks at the game I was missing.
Persons: , I'm, Daniel Jones, I've Organizations: NFL, Service, Chiefs, Dolphins, Green Bay Packers, Packers, YouTube, Sunday, Fox, New York Giants, NFL Sunday, DirecTV, NBA, Nielsen Locations: New York
Alphabet delivered better-than-expected fourth-quarter sales and earnings after the closing bell Tuesday. Total revenue rose 13.5% year-over-year to $86.31 billion, outpacing the $85.33 billion expected, according to estimates compiled by LSEG. However, it wasn't enough to jump over the high expectations that come with a stock trading at all-time highs. Google Search sales in Q4, by far the largest contributor to overall revenue, gained 12.7% to a lower-than-expected $48.02 billion. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio.
Persons: Copilot, Ruth Porat, We're, Jim Cramer's, Jim Cramer, Jim, Michael M Organizations: LSEG, Wall Street, Google, Management, NFL, Microsoft, Google Network, Google Services, Web Services, CNBC, Washington, Santiago, Getty Locations: Hudson Square, New York City
And with the game streaming the day after Thanksgiving, Amazon could capture some of the holiday viewership, which broke records last year. ESPN's pivotESPN has long ruled sports programming on traditional TV. Yet even as the streaming trend picks up, sports programming is helping keep cable and traditional TV alive, for the moment. Earlier this year, data firm Nielsen reported that traditional TV made up less than half of overall TV usage in July. A FOX Sports TV camera operator during the week 5 NFL game between the Atlanta Falcons and the Carolina Panthers at Mercedes-Benz Stadium on October 11, 2020 in Atlanta, Georgia.
Persons: Jacob Kupferman, National Football League's, it's, Brian Rolapp, CNBC's Julia Boorstin, Garth Brooks, Nielsen, Tim Nollen, John Hodulik, Bob Iger, CNBC's Boorstin, Patrick, David J, Griffin Organizations: Miami Dolphins, New York Jets, National Football, Amazon's, NFL, Detroit Lions, Dallas Cowboys, Fox, CBS, NBC, YouTube, Warner Bros, ESPN, UBS, Disney, Fox Sports, FOX Sports, Atlanta Falcons, Carolina Panthers, Mercedes, Benz, Getty Locations: Atlanta , Georgia
You think and think and think, and you still can't believe that things changed so radically in such a short period of time. So, let's pull apart Apple, Amazon, Meta and Alphabet to try to understand how unimportant what actually happened at these companies might be. Instead, Apple stock has climbed roughly 5% since it reported quarterly results on Nov. 2. Meta stock fell to $288 a share, down from $314, in a couple of sessions just because of that line in its earnings report. But like Apple and Amazon, Meta stock stabilized and has risen more than 14% since late October.
Persons: , Lina Khan's, let's, Khan, Apple, Jim Cramer's, Jim Cramer, Jim, Alexi Rosenfeld Organizations: Apple, U.S . Federal Trade Commission, NFL, Amazon, Web Services, Google, YouTube, Amazon Web Services, Meta, Microsoft, Federal, Treasury, Procter & Gamble, CNBC, Getty Locations: wearables, Philippines, Indonesia, Brazil, Vietnam, China, Israel, Gaza, GOOGL, New York City
"It could certainly happen if one was focused on one type of demographic and the other, another type of demographic," Liberty Media Chairman John Malone told CNBC's David Faber in an interview that aired Thursday. "Broadcast continues to survive, but is under real pressure as Big Tech competes for sports," Malone told CNBC. Disney already offers a three-way bundle plan of Hulu, Disney+ and ESPN+, which Disney owns. "The streaming version with ads will be part of the cable bundle," Malone, a former Charter board member, told CNBC. I would much rather see the cable companies be distributors of streaming in bundles and packages, because the two are kind of tied to the hip."
Persons: John Malone, CNBC's David Faber, Max, Malone, NBCUniversal's Peacock, Bob Iger, Iger, CNBC's Julia Boorstin, Disney didn't Organizations: Netflix, Hulu, Liberty Media, Warner Bros, Max, YouTube, Amazon, NFL Football, NFL Sunday, Big Tech, CNBC, Disney, ESPN, Communications, Charter Locations: Hulu
YouTube's big bet on the NFL Sunday Ticket may be paying off, with YouTube TV becoming the fastest-growing Google product over the past year, according to internal growth metrics viewed by Insider. The television streaming service also saw the highest engagement of any Google product as well as the highest retention rate, according to the data. It said 52% of YouTube TV's users were frequent, while only 8% of YouTube TV accounts had lapsed. YouTube TV , which offers a selection of linear and on-demand programming, launched in 2017. "YouTube watch time increases substantially after tablet adoption, with YouTube watch time on form factors other than tablet decreasing only slightly," read a summary of the findings.
Persons: Ruth Porat Organizations: NFL, YouTube, Google, Street Journal, Magic Eye
Currently, 35 states and Washington, D.C., have legal sports betting, according to the AGA. Fanatics, the Michael Rubin-founded sports merchandise company, acquired the U.S. operations of PointsBet after a several-year pursuit of an entry to the sports betting market. "These are partnerships that we've been building up for years long before online sports betting was legal in the states." And oh, by the way, you're spending a lot of money making sure that again, you can responsibly bring consumers to your platform," Howe said. Hear how CEOs from Target, FedEx, Kraft Heinz, FanDuel and more are adapting, innovating and transforming in this new era of business.
Persons: FanDuel, Michael Rubin, Amy Howe, CNBC's Contessa Brewer, you've, Howe, there's, we've, It's, Kraft Heinz Organizations: Supreme, American Gaming Association, D.C, Caesars, Disney, ESPN, ESPN Bet, Penn Entertainment, CNBC's, CNBC, FanDuel, Ticketmaster, NFL, NBA, MLB, NHL, Google, Target, FedEx, Kraft Locations: U.S, Washington, PointsBet
Fox Sports drove higher consumption overall for Fox Corporation last quarter, CEO Lachlan Murdoch said Thursday during the company's quarterly earnings call. "FOX Sports was a big driver of that consumption, especially with its broadcast of the Women's World Cup, where the U.S. versus the Netherlands on Fox with the most watched Women's World Cup game match ever on U.S. English language television," Murdoch said. Sports programming costs drove expenses higher, weighing on profit and offsetting revenue growth in the company's TV segment. Fox cited the Women's World Cup and the renewal of National Football League rights as major costs. But it comes with a massive price tag, especially as linear networks and streaming services have begun battling it out for programming rights.
Persons: Lachlan Murdoch, Murdoch, Fox Organizations: Fox Sports, Utah Utes, USC Trojans, Los Angeles Memorial Coliseum, Fox Corporation, Fox, FOX, Netherlands, Sports, National Football League, YouTube, NFL, DirecTV Locations: Los Angeles
Every weekday the CNBC Investing Club with Jim Cramer holds a "Morning Meeting" livestream at 10:20 a.m. "This was the best quarter that I've seen this year," Jim said Wednesday, adding that "it was a clinic conference call." As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.
Persons: Jim Cramer, Tuesday's, Jim, Jim Cramer's Organizations: CNBC, Nasdaq, Treasury, Texas, Microsoft, Google, NFL, YouTube Locations: U.S
The CEO said subscription business models are "a possible path" for Google's AI products. AdvertisementAdvertisementGoogle CEO Sundar Pichai suggested the company could embrace subscription business models for some of its new AI products. With AI, the CEO said there's an opportunity to evolve Search and the Google Assistant service over the next decade. Wall Street is nervous about any big changes to Google Search because Search ads are so lucrative. Google's "other" revenue rose 21% year-on-year in the third quarter, led by strong growth in YouTube subscription revenue.
Persons: Pichai, Bard, , Sundar Pichai, Morgan Stanley, Brian Nowak, Nowak, Google Bard, there's, they're Organizations: Service, Google, YouTube, NFL, NFL Sunday
GOOGL YTD mountain Alphabet YTD Bottom line Lower-than-expected operating income for the third quarter and a Google Cloud miss dragged Alphabet shares lower by more than 6% in after-hours trading. The Google Cloud performance was particularly disappointing given the strength we saw when Microsoft (MSFT) also reported its Azure numbers on Tuesday evening. Quarterly commentary Despite the topline outperformance, seen in the earnings table above, segment sales at Google Network, Google Cloud and Other Bets came up short. Operating income and quarterly operating margin were also short of expectations as total Traffic Acquisition Costs (TAC) were marginally above expectations. Expenses in Google Cloud and Other Bets were higher than expected, and the company took charges associated with workforce and office space reductions.
Persons: Wall, Jim Cramer's, Jim Cramer, Jim, Leonardo Munoz Organizations: Google, LSEG, Microsoft, Google Services, Management, Google Network, YouTube, NFL, TAC, Capital, CNBC, View, Getty Locations: New York City
Since the 1970 NFL-AFL merger, those two teams were the only ones ever to go undefeated during the regular season. Jets stun Eagles for Philly’s first defeatThe New York Jets had been down on their luck and the Philadelphia Eagles were undefeated and slowly improving after a slow start. Jets head coach Robert Saleh was blunt in his assessment after the game about the impact his defense was having on opposition teams. Frank Jansky/Icon Sportswire/Getty ImagesBills survive scareIt wasn’t convincing, but the Buffalo Bills maintained their strong start to the season with a narrow 14-9 victory over the New York Giants on Sunday night. “It’s an ugly win, but it counts the same as a pretty win,” Bills star Allen told NBC’s Melissa Stark after the game.
Persons: Tom Brady, Tony Adams, Jalen, Sauce Gardner, DJ Reed –, Robert Saleh, we’ve, ” Saleh, Randall Cobb, Sarah Stier, Zach Wilson, Aaron Rodgers, Wilson, Rodgers, Philly, Vince Lombardi, Craig James, Olamide Zaccheaus, Adam Hunger, Jake Moody, San Francisco, Brock Purdy, Kyle Shanahan, Moody, Ken Blaze, Reuters Myles Garrett, Jeremiah Owusu, Koramoah, Deshaun Watson, Nick Chubb, PJ Walker, , Kareem Hunt, – Deebo Samuel, Christian McCaffrey, Trent Williams –, Shanahan, ” Shanahan, , Kyle Juszczyk, ” Juszczyk, ” Moody, Frank Jansky, Darren Waller, Taron Johnson, Josh Allen, Quintin Morris, Deonte Hardy, Tyrod Taylor, Daniel Jones, Timothy T Ludwig, Jones, , Allen, NBC’s Melissa Stark Organizations: CNN, Miami Dolphins, New England Patriots, AFL, Dolphins, VII, Patriots, Jets, Eagles, Philly’s, New York Jets, Philadelphia Eagles, Green, Philadelphia, MetLife, , AP, Browns, 49ers, San Francisco 49ers, Cleveland Browns, Reuters, Cleveland, Getty, Bills, Buffalo Bills, New York Giants, Giants, Buffalo, ” Bills, Baltimore Ravens, Tennessee Titans Washington, Atlanta Falcons Minnesota Vikings, Chicago Bears Seattle Seahawks, Cincinnati Bengals San Francisco 49ers, Cleveland Browns New Orleans Saints, Houston Texans Indianapolis Colts, Jacksonville Jaguars Carolina Panthers, Miami Dolphins New England Patriots, Las Vegas Raiders Detroit Lions, Tampa Bay Buccaneers Arizona Cardinals, Los Angeles Rams Philadelphia Eagles, New York Jets New York Giants Locations: New York, San, Francisco
Taylor Swift Mania Upstages NFL Sunday
  + stars: | 2023-09-25 | by ( Jason Gay | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/sports/football/taylor-swift-mania-upstages-nfl-sunday-e66cd43b
Persons: Dow Jones, taylor, e66cd43b
After Thursday’s shocking season opener, Sunday saw the bulk of NFL franchises take to the field for the first time. Browns dominate Bengals, 24-3Coined the ‘Battle of Ohio,’ clashes between the Cleveland Browns and Cincinnati Bengals have always been tempestuous. However, on Sunday, the 100th encounter between the two franchises was far from that, with the Browns thrashing the Bengals 24-3. “It’s frustrating because I called they ass elves and we just lost to some elves,” said Chase of the Browns. “They’re a good team.
Persons: Deshaun Watson, Harrison Bryant, Joe Burrow, Chase, Kirk Irwin, Zac Taylor’s, Burrow –, ” –, , Nick Chubb, chastening, I’m, , Brownie, David Richard, Rodgers, Brett Favre, Aaron Rodgers, Jordan Love, Aaron Jones, – Rodgers, ” Love, Noah Igbinoghene, DaRon Bland, Daniel Jones, Stephon Gilmore, Jones, Mike McCarthy, Graham Gano, New York Giants Adam Organizations: CNN, NFL, Sunday, Buffalo Bills, New York Jets, Browns, Bengals, Cleveland Browns, Cincinnati Bengals, Cincinnati, Ohio, Cleveland, ” Cleveland Browns, Packers, Bears, Green Bay Packers, Chicago Bears, Soldier, NFC North, ” Cowboys, Giants, Dallas Cowboys, New York Giants, Dallas, Cowboys, NFL Research, ” Dallas, Detroit Lions, Kansas City Chiefs Carolina Panthers, Atlanta Falcons Houston Texans, Baltimore Ravens Cincinnati Bengals, Cleveland Browns Jacksonville Jaguars, Indianapolis Colts Tampa Bay Buccaneers, Minnesota Vikings Tennessee Titans, New Orleans Saints San Francisco 49ers, Pittsburgh Steelers Arizona Cardinals, Washington Commanders Green Bay Packers, Chicago Bears Las Vegas Raiders, Denver Broncos Miami Dolphins, Los Angeles Chargers Philadelphia Eagles, New England Patriots Los Angeles Rams, Seattle Seahawks Dallas Cowboys, New York Giants Buffalo Bills Locations: of Ohio, Wisconsin, Chicago
Brands have to change their NFL advertising expectations on streamers like YouTube and Amazon. That's no longer the case, as platforms like YouTube and Amazon influence how some NFL ads are bought and evaluated. Here are three ways YouTube and Amazon are changing how brands advertise against the NFL. YouTube TV has over five million subscribers, its chief Neal Mohan said during a MoffettNathanson conference in May. YouTube is betting on promotions to juice YouTube TV subscribers.
Persons: YouTube —, Kasha Cacy, Neal Mohan, Jonathan Schaaf, Schaaf, Mike McHale Organizations: NFL, Brands, YouTube, Amazon, Verizon, Stagwell Media Networks, Consumers, Disney, Noble
The NFL season kicks off Thursday night with the reigning Super Bowl champion Kansas City Chiefs hosting the Detroit Lions on NBC and its Peacock app. Long gone are the days when NFL games were shown on one or two networks. They are showing more NFL games on streaming platforms, including games exclusively, to try to entice people to sign up. “The NFL is the biggest driver of network ratings and advertising dollars during the fall TV season,” the analysts said. ESPN will air “Monday Night Football” games on ESPN and ESPN+.
Persons: New York CNN —, Long, ABC —, MoffettNathanson, , Fox, Roger Goodell Organizations: New, New York CNN, National Football League, NFL, Super Bowl, Kansas City Chiefs, Detroit Lions, NBC, Fox, CBS, ESPN, ABC, YouTube, Paramount, Disney, Comcast, Amazon, Football, NBC’s, National Football Conference, American Football Conference, Nickelodeon, Amazon Prime, Google, DirecTV, Locations: New York
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/youtube-promotes-nfl-sunday-ticket-in-las-vegas-spheres-first-paid-ad-15c6b40a
Persons: Dow Jones
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTom Rogers on NFL's streaming kick-off: This is the year YouTube becomes a TV powerhouseTom Rogers, Newsweek editor-at-large and former NBC Cable president, joins 'Squawk Box' to discuss Charter's distribution fight with Disney over ESPN, the state of sports streaming with NFL Sunday ticket moving to streaming on YouTube TV, and more.
Persons: Tom Rogers Organizations: YouTube, Newsweek, NBC Cable, Disney, ESPN, NFL Sunday
Marco Bello | ReutersSince joining, Inter Miami rose to the highest-selling MLS team for tickets from the 13th spot on StubHub. The average ticket price for Inter Miami on StubHub is $161, nearly 64% higher than the league average. The overall average MLS ticket price is up to $98, while the average ticket price for the Leagues Cup overall was $152. Yes, what we're seeing in pricing for the MLS for Messi games is unprecedented. "Those average ticket prices were still three times what we're seeing for Messi games so far this year," Budelli said.
Persons: Lionel Messi, Logan Riely, Messi, it's, Camilo Durana, Lee Berke, David Beckham, Wayne Rooney, Thierry Henry, Neymar, Cristiano Ronaldo, Karim Benzema, Germain, , Leo Messi, Marco Bello, he's, Durana, Marc de Grandpré, that's, Adam Budelli, Tom Brady –, StubHub, Lebron James, Budelli, Berke, Tom Brady, Adam Glanzman Organizations: FC Dallas, Toyota, Major League Soccer's Inter Miami CF, MLS, NFL, NBA, Public Investment Fund, French, Paris Saint, FC Barcelona, Inter Miami, Reuters, Messi, Apple, North, Liga MX, U.S, Leagues, Saturday, Red Bulls, New York Red Bulls, NFL Sunday, Tampa Bay, Disney, ESPN, ABC, Tampa Bay Buccaneers, New England Patriots, Gillette, Getty Locations: Frisco , Texas, U.S, Saudi Arabia, Argentine, Fort Lauderdale , Florida, Harrison , New Jersey, Manhattan, StubHub, Foxborough , Massachusetts
Media and entertainment deal-making has slowed, but private equity players are still betting big on the space. Middle Eastern sources are still providing funding to media, which could fuel deals in the months ahead. Media deal volume has actually increased, just not as fast; PwC recorded media deals rose 3% (to 326) in the six months through May, down from a 7% increase in the previous six months. And beyond private equity, legacy players could shed properties they consider non-core: Paramount is trying to offload BET while Warner Bros. Insider's list of top private equity players in media and entertainment highlights 17 firms, from heavy hitters to smaller upstarts, based on our reporting and conversations with investors and insiders.
Persons: PwC, Hollywood —, Ryan, Morgan Stanley, Sherrese Clarke Soares Organizations: Media, Hollywood, RedBird Capital Partners, NFL, Company, Qatar Investment Authority, Yahoo, ESPN, Paramount, BET, Warner Bros, Discovery, Equity Partners Locations: Providence, BlackRock
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